Client Hôtel Restaurant Les Platanes The Challenge The client had traffic and reservations but lacked visibility on their digital performance. Data was scattered across different tools, making it impossible to measure the ROI of their local SEO efforts or understand user behavior. The Solution I designed a centralized decision-making tool using Google Analytics 4 and Looker Studio. Data Integration, merged streams from GA4 and Google Search Console. Data Cleaning, filtered out internal traffic and irrelevant queries to ensure accuracy. Custom Visualization, created a 3-page interactive report (Acquisition, Behavior, Conversion). Key Insights & Results he dashboard revealed critical business insights: Mobile First, 64.3% of users visit via mobile, highlighting an urgent need for mobile UX optimization. Local Authority, Strong local visibility with 27k+ impressions on keywords like “Restaurant Poligny”. Seasonal Gap, Identified a discrepancy between peak traffic (Summer) and peak revenue (Winter/Spring), allowing for better ad spend allocation. Tech Stack Google Analytics 4 Looker Studio .Google Search Console. Data Visualization

Client Thibaud Hulin Real Mandate, Master’s Degree The Challenge The e-learning market is saturated with gamified but often repetitive applications. Our client, Thibaud Hulin came to us with a strong and ambitious pedagogical vision “using cinema and the emotion of movies to teach English”. The challenge was not just pedagogical, but technical How to transform a passive viewing experience into active learning? How to integrate complex interactions (quizzes, vocabulary, context) over a video stream? How to meet strict specifications while innovating on the User Experience (UX)? The Solution Working with my team, Créatopia, I led the transition from a “Cinema-style” Figma prototype to a robust functional platform. Built on a WordPress core with a deeply customized Tutor LMS to support “Movie Scene” learning formats. Fine-tuned media loading and database queries to ensure a seamless streaming and learning experience.AI-Generated Assets: Leveraged Midjourney for consistent 3D branding and character design. Developed a virtual tutor (via API) to provide real-time explanations of linguistic and cultural nuances. Integrated tracking systems to monitor student progress, providing the data necessary to refine pedagogical paths and improve conversion rates. The Result, acclaimed by the Jury The project resulted in a functional MVP, ready for pilot user testing. The final defense validated the relevance of our technical and graphic choices. Grade: 17/20 with a distinction “Remarkable Work”. Feedback: “Visually very accomplished final render” and “Excellent fit for the client’s needs.”